(who incidentally beat England! ;) ) Not to repeat what has been written and said in media all over, Iceland’s win against England was huge. A true David kicked Goliath’s ass moment! But make no mistake, it was not down to luck. There are a number of factors that lead to Iceland’s win against the most expensive team in the tournament, a team with some of the highest profile and most expensive players in the world. What I find interesting is how many of them directly relate to business, and marketing to be precise, and how we can learn from the Icelandic team’s achievement and apply as … [Read more...]
How to Get Noticed in the Holiday Marketing Noise!
There is always noise in the marketplace, but probably never as much as late November and through December. For many business owners, the run up to the holidays is a stark wake up call, when you can feel your marketing messages drowning in a sea of advertising and craziness. Here are 5 things to help you get noticed in the holiday marketing noise: … [Read more...]
Getting Organized: Why Monica Geller would make a great marketer!
A lot of the time it is easy to get the impression that marketing is a very creative and even artsy endeavour. For many, “marketing” conjures up images of advertising agencies with creatives and copywriters and producers and graphic designers and all that stuff. What I have found, however, is that particularly in the beginning, marketing is all about pulling things together, tidying up and getting organized. Right now, I am doing some tidying up in my own business, as well as building a branding agency with my BRAT Pack partners at Make Your Mark Global. I am also working on two other new … [Read more...]
What To Do In Your Marketing?!
Are you sick of being told do this, do that do blah blah blah ... Aaaaaaargh! So, this marketing thing is kinda my thing. I love it! But you know, even though it's my thing, and even though I love it, there are still days when I feel like this: Well, actually, more like this: STOP TELLING ME I HAVE TO DO THIS AND THAT AND EVERYTHING! Stop telling me I have to be on Facebook, and on Twitter, and on Instagram and LinkedIn, and Google+ and have a LinkedIn Group, and have lead magnets and do webinars, and Pinterest and do Periscope and do Google Hangouts and have an email list, and blog, … [Read more...]
Measuring Marketing Effectiveness
Do you measure effectiveness of your marketing? It’s a cliché: “You can’t manage what you can’t measure.” But clichés are clichés for a reason. And the reason is more often than not because they are true. How do you know whether something is working or whether it’s not? Can you afford to waste time on something that it isn't working? Can you afford to waste money on something that isn't working? Is there any reason to be doing things that aren't working for you? First of all, every time you do a specific marketing activity or put something in place like when you set up a Facebook … [Read more...]