Your brand is at the heart of your marketing. A strong brand and powercharge your business to new heights. Branding is the process of building that brand, and it is important to take charge in building your brand rather than leaving it up to chance. Branding has long since been considered the playing field of the big boys, the big business with lots of money, but this is a huge misunderstanding. Branding is a methodology and something you can do, and should do, whatever the budget. To learn more about branding, check out the posts right here and the resources below. ;)
Stand Out By Being BRAVE! How to Stand Out From The Competition In a Crowded Marketplace
In a world full of me-too businesses, people will make their choice solely on price. If you don’t want a price war on your hands, you need to be brave and stand out from the competition. Better quality, service, trust etc. are not enough and not a differentiation factor that your business can own and defend effectively.
Why? And how then should you compete? That’s what you will find out in this little book!
Go forth and be brave!
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