SWOT analysis  has been used for decades and gives you a systematic way of analysing the market, and when combined with other analysis tools such as PESTLE (see below), can be a great way to reduce the risk of missing something important. There are just so many things out there that it's easy to miss crucial things if you are not careful. So what the heck is SWOT Analysis? Why should you do it? And how on earth do you do it? Let me tell you how - it's actually quite fun ;) What Is SWOT Analysis? SWOT analysis is an evaluation tool. It can be used to evaluate a business venture or other kind … [Read more...]