- Module 3a: Brand Strategy Module
- 1. Introduction
- 2. What Is A Brand?
- 3. Examining Your Current Brand
- 4. The Core of Your Brand
- 5. Value Proposition
- 6. Brand Character
- 7. Brand Associations I
- 8. Brand Associations II
- 9. Building Your Brand
- 10. Brand Touchpoints
- 11. Communicating Your Brand Strategy
- 12. Ongoing Brand Management
- 13. Worksheets
- Brand Strategy MP3 Downloads