- Module 3b: Brand Identity
- 1. About Brand Identity
- 2. Analysis: The Competition
- 3. Analysis: Your Brand Identity
- 4. Touchpoints & Materials
- 5. Colour Wheel
- 6. Psychology of Colours
- 7. Typography
- 8. Your Logo
- 9. Imagery
- 10. Brand Tone of Voice
- 11. References
- 12. Creative Brief
- 13. Brand and Design Guide
- 14. Quality & Total Experience
- 15. Organisation & Overview
- 16. Worksheets
- 17. More on Branding
- Brand Identity MP3 Downloads