Hi there!
Welcome to the reader resources for Marketing Communications Untangled: The Small Business & Entrepreneur’s Guide to Choosing the Right Marketing Communications Tools
Make sure you also check out the other books in the series:
Competition Untangled: The Small Business & Entrepreneur’s Guide to Knowing Your Competition
Branding Untangled: The Small Business & Entrepreneur’s Guide to Building Your Brand
Check out my Poo-Pourri Pinterest Collection!
Examples of Marketing Activities Suitable for Each Phase of the Lead Management Process
NB! This is not exhaustive!
Examples of Lead Generation Tools
- Search Engine Optimisation
- Content Marketing
- Blogging
- Social Media
- Public speaking
- Writing articles in the media
- Guest blogging
- Collaborative marketing
- Paid advertising
Examples of Lead Capture Tools
Your most effective lead capturing will be getting people’s email addresses in exchange for a lead magnet (something free that is of value to them)
Examples of Lead Nurturing Tools
- Content marketing
- Email marketing
Examples of Lead Conversion Tools
- Social Proof
- Loss Aversion
- Scarcity
- Throwing an anchor
- Guarantee
Examples of Tools for Ongoing Lead Management
- Customer section on your website
- Online members area for customers only
- Customer email list
- Online groups
Check out some of my favourite resources for social media marketing and advertising:
*Resources marked with an asterix are paid courses or programs.
Resources for various social media:
- The HubSpot Marketing Library has a ton of free online marketing resources for you, including a great social media section: https://www.hubspot.com/resources/social-media
- The DigitalMarketer blog has lots of good content on online marketing, including social media: https://www.digitalmarketer.com/blog/
- DigitalMarketer also has great paid courses, programs and guides which I recommend you check out: https://www.digitalmarketer.com/resources/* – check out “Products” at the top of the page
- Social Media Examiner is a fantastic resource for all things social media marketing: https://www.socialmediaexaminer.com/
- Social Media Examiner also has a great program called Social Media Marketing Society, which, as a member myself, I highly recommend: https://www.socialmediaexaminer.com/society/*
- ClickMinded are seriously good at this stuff: https://www.clickminded.com/social-media-marketing-training/*
- Facebook Blueprint provides free online courses on using Facebook for marketing: https://www.facebook.com/business/learn
- Facebook for Business is the hub for businesses on Facebook, where you’ll find lots and lots of resources and support: https://www.facebook.com/business
- Facebook for Business also has a specific site dedicated to small business: https://www.facebook.com/business/small-business
- Facebook Business Help Center is always a useful resource as well: https://www.facebook.com/business/help
- Instagram Business resources: https://business.instagram.com/
- Facebook Blueprint provides free online courses on using Instagram for marketing: https://www.facebook.com/business/learn
YouTube
- YouTube Creator Academy – free online courses to grow your channel: https://creatoracademy.youtube.com/page/home
- YouTube Ads – with helpful content on using ads on YouTube: https://www.youtube.com/ads/index.html
- YouTube’s own channel for YouTube advertisers: https://www.youtube.com/channel/UCEN58iXQg82TXgsDCjWqIkg
- Twitter Business Resources: https://business.twitter.com/en/d.html
- Twitter Basics from Twitter business resources: https://business.twitter.com/en/basics.html
- LinkedIn for small business: https://business.linkedin.com/grow
- LinkedIn Marketing Solutions YouTube Channel: https://www.youtube.com/user/LIMarketingSolutions
- Pinterest business resources: https://business.pinterest.com/en/
- The Power of Pinning course from Melanie Duncan at Entrepreneuress Academy – the definitive Pinterest marketing course: https://powerofpinning.com/*
Want to learn more about Growth Hacking?
Check this out…
- The original article where Sean Ellis coined the term: https://www.startup-marketing.com/where-are-all-the-growth-hackers/
- Neil Patel on Growth Hacking: https://neilpatel.com/what-is-growth-hacking/
- Quicksprout (also a Neil Patel resource) on growth hacking: https://www.quicksprout.com/growth-hacking/
- If you are serious about diving into growth hacking, you’re pretty safe by learning from the master himself, Sean Ellis: https://growthuniversity.teachable.com/p/growthmaster-training-course*
Want to check out some marketing stunts and guerilla marketing?
Then check these out: https://www.pinterest.com/thoranna/wicked-guerilla-style-marketing/
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