In this lifetime, I have been blessed with meeting many great people, some of which know a thing or two about marketing. Therefore it made sense to see what they thought of my book, Marketing Untangled: The Small Business & Entrepreneur’s Map Through the Marketing Jungle. So I sent out a few pre-reads and asked them whether they would tell me what they thought. I am very happy to say, that the reaction was great! As there is only so much space on landing pages and things like that to put all these endorsements, I thought I’d put them all here, unedited and uncensored. So here you go …
Here is what some great people have to say about Marketing Untangled: The Small Business & Entrepreneur’s Map Through the Marketing Jungle!
“Most new entrepreneurs in this digital age feel overwhelmed with all there is to master in building a business. One could rightfully say that the landscape has changed and it is a jungle out there! Finally someone has cleverly and concisely demystified marketing jargon and drawn a clear, easy to follow map to navigate your way to success. Thoranna’s Marketing Untangled is an essential starting point for strategically planning your start-up jungle safari!”
~ Dr. Andrea Pennington, Creator of Brand Who You Really Are: Hollywood’s Media Success System and co-author of Heart to Heart: The Path to Wellness – AndreaPennington.com
That’s because it IS a jungle out there in the world of marketing. You spend your whole time either lost or being eaten alive by anyone nimble enough or heavy enough to take a chunk out of your business.
I love this book, because having a map as clear as this is a massive massive advantage. It’s insightful, well written and is packed full of practical ‘do it now advice’.
I know it doesn’t have the same ring to it, but this isn’t a map, this is GPS on steroids!”
~ Nicholas Haines, Creator of The Vitality Test and the co-founder of the Five Institute
“Thoranna’s X-factor the nerdiest-branding-genius “par excellence” is here in full action. Her contagious passion shines through as she makes the concept of marketing actually accessible and understandable. A must read for any small business owner who seeks their business to excel.”
~ Runa Magnus, the Inspirational Personal Branding Speaker and Strategist, author of the book BRANDING YOUR X-FACTOR, RunaMagnus.com
“Who would have thought I would ever say that reading books on marketing is fun? Well at least it is when they are written by Thoranna.
In this book Thoranna gives a jargon-free practical and easy to follow advice for people like me – and you.
The mystery and fog that has always surrounded marketing in my mind has lifted. Marketing is now clear and interesting – and fun to apply to my own business!
I´m looking forward to getting the next book by Thoranna.”
~ Herdis Pala, MBA, Author, Speaker and Business Consultant, HerdisPala.com
– Ridding the world of grumpy old people by sharpening your success, in work and life
~ Edda Sólveig Gísladóttir, MSc International Marketing, Manager Kapall Marketing Consultancy, Kapall.is
“Being a marketing academic, it is sometimes a bit relieving to read books such as this one. No attempt is done to reinvent the wheel but basic marketing is made accessible. The book is straight to the point and uses understandable language. Some might actually find the language a bit too close to a street talk but it does show how confident the author is in explaining marketing in easy to understand terms. Furthermore, the author is unafraid to attack sensitive issues like for example stating bluntly that not all customers are good for the business.”
~ Fridrik R. Larsen, BBA, BS, MSC, Ph.D.
CEO and owner of Larsen Energy Branding, Assistant professor at University of Iceland, President of The Icelandic Marketing Association, Larsenenergybranding.com
“I guess everyone is fighting time and trying to make the best of it. Often too little time and resources are dedicated to marketing mainly because the ones in question experience it as a complicated thing where everything has to be thought through from the very first minute. It isn’t so and in marketing it matters to break the actions down and go step by step through the actions needed. In Marketing Untangled Thoranna manages to get straight to the point in a simple and clear manner. The greatest part is the entrepreneurial viewpoint used making it possible for almost everyone to understand the process and possibilities and thereby acquire the basic learning needed. High five for Thoranna and the new book, can’t wait to read the next one!”
~ Ardis Armannsdottir, CEO of Skema and former Director of Marketing and Public Relations at Innovation Center Iceland, Skema.is
“Reading this book puts all the different business operations in context and it becomes clear that marketing is (and must be) an intrinsic part of the day-to-day operations of the business, rather than something to do in isolated bursts when things get tough and business gets slow.”
~ Martha Árnadóttir, CEO of Dokkan Professional Knowledge Network, Dokkan.is
“After reading Thoranna’s amazingly simplified 5 step marketing strategy I am honored to have been asked to share my testimonial and views: Her gift is to make some of the most complex structures sound so simple and easy to follow. In this ever growing minefield of so called marketing and social media gurus she stands apart as an honest expert. Her structures and strategies are easy to follow and have actual tangible results at the end of each program.
If you are serious in any way about creating and growing any business online or even offline, increasing social proof for your brand and your products, there is no other person I would advise. You need to speak to Thoranna today. Please do not hesitate, do not delay, take action today. I wish Thoranna all the best in the future and in all the projects that we will be working on together. I am looking forward to massive results working with a fellow master of her trade. Onwards and upwards.”
~ Sukhi Wahiwala, Chairman and CEO, Wahiwala group of companies, established professional keynote speaker on growth strategies and financial structures, business morals, and an active property and business investor. Sukhiwahiwala.com