- Module 3a: Brand Strategy Module
- 1. Introduction
- 2. What Is A Brand?
- 3. Examining Your Current Brand
- 4. The Core of Your Brand
- 5. Value Proposition
- 6. Brand Character
- 7. Brand Associations I
- 8. Brand Associations II
- 9. Building Your Brand
- 10. Brand Touchpoints
- 11. Communicating Your Brand Strategy
- 12. Ongoing Brand Management
- 13. Worksheets
- Brand Strategy MP3 Downloads
- Module 3b: Brand Identity Module
- 1. About Brand Identity
- 2. Analysis: The Competition
- 3. Analysis: Your Brand Identity
- 4. Touchpoints & Materials
- 5. Colour Wheel
- 6. Psychology of Colours
- 7. Typography
- 8. Your Logo
- 9. Imagery
- 10. Brand Tone of Voice
- 11. References
- 12. Creative Brief
- 13. Brand and Design Guide
- 14. Quality & Total Experience
- 15. Organisation & Overview
- 16. Worksheets
- 17. More on Branding
- Brand Identity MP3 Downloads