Curiosity, creativity, and solution-oriented thinking have always been a part of me and have served my clients well. Over the past 20 years, I have built extensive knowledge and experience in strategy development, marketing, business development, and project management. I quickly analyze what needs fixing, what can be improved, and what opportunities exist – and it comes in handy that I’m in my element when I need to build, change, or improve. This is how I help businesses become stronger and better.
Background and Approach
My diverse career – from international advertising agencies to startups, running my own tech company, teaching at university level, and consulting – has taught me to see the big picture while also diving into the details that matter. I’m imaginative and think big, but my approach is always clear and executable. I have been active in the innovation ecosystem since the financial crisis, both within companies, as a consultant, and as a mentor. I am an experienced lecturer, have taught extensively, and have written a book series on marketing for small businesses.
What I Do Best
✔ Strategy & Business Development: Help businesses analyze their situation, see opportunities and growth potential, and plan their next steps. ✔ Marketing & Execution: Build strategies, processes, and systems that make marketing effective and sustainable. ✔ Technology & AI: Assist companies in effectively utilizing digital solutions and AI, especially in marketing. ✔ Mentor & Advisor: 15+ years of experience supporting startups to success. Mentor at Klak VMS and Angel Ambassador at Nordic Ignite investment fund. ✔ Project Management & Organization: Develop, plan, and manage projects from concept to completion.
My Philosophy
I analyze, develop strategies, plan, and execute – in that order. It’s not enough to have a strategy; it needs to be realistic and executable. I am passionate about solving problems, seizing opportunities, and putting ideas into action. My greatest satisfaction is seeing my clients succeed.
Examples of Projects
✅ Strategy & Business Development: Helped companies clarify their strategy and achieve real results. ✅ Built from scratch: Incubator, conferences, initiatives, digital solutions, marketing projects, and much more. ✅ AI & Technology in Operations: Assisted companies in finding practical ways to utilize AI and digital technology. ✅ Mentor & Investments: Worked with numerous startups on development and marketing. Participate in evaluating investment opportunities at Nordic Ignite. ✅ Managed large projects & organized successful initiatives: From international events to marketing projects.
Let’s Talk!
I work with businesses that are ready to grow and achieve success. Contact me to discuss how I can help you reach your goals. thoranna@thoranna.is | linkedin.com/in/thoranna