Disruptive Digital Marketing Leader, marketing strategist and planner with strong inbound marketing expertise and over two decades of marketing experience. I have a proven track record in planning, building and executing marketing strategy and plans with a digital focus.
With extensive knowledge and experience in inbound digital marketing, especially content, email and social, I bring your marketing system together to effectively manage the customer journey from first contact to purchase and beyond.
Developing, building and improving things is where I am at my strongest. I have a keen eye for what can be improved and (to some) a weird kind of love for processes and checklists (well, I believe it is the best way to ensure that things are working optimally and can be continually improved :) If you see the benefit in that – and are ready for it – we have a good chance of being a good fit.
Ambitious collaborators only. You’ll either: a) want to work with me to develop your marketing strategy, create a kick ass marketing plan and -system, implement and execute it, or b) overhaul all of the above – and you and your tribe are ready for change.
I have been told that I am a great speaker, knowledgeable, lively and fun. My experience and education as an actress and singer probably play a role in that ;) Training and workshops are also in my wheelhouse and something I have been doing for well over a decade. This benefits your company in many way, such as with implementation and internal marketing and educating your staff and team to ensure they have a clear understanding and are on board. That way you get much better results.
I agree wholeheartedly agree with Peter Drucker when he says:
“… the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.”
A creative, out of the box thinker, with a background in the creative arts, I bring a unique perspective to everything I do. I have been told that I’m fun, outgoing and pretty cheeky. So if you have a sense of humour and believe that professionalism doesn’t equate being formal and boring, we’ll get on like a house on fire.
Credentials include MBA with distinction from the University of Westminster, Digital Transformation course with BCG and University of Virginia Darden School of Business, DigitalMarketer certifications incl. content and email marketing, customer acquisition and value optimization as well as direct-response copywriting and ecommerce marketing, and quite a few more. If you want more details on all that, check out my LinkedIn profile.
If you like the above and want consulting and/or collaboration we should talk.