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You are here: Home / Marketing Untangled Training / Module 3a: Brand Strategy

Module 3a: Brand Strategy

  • Module 3a: Brand Strategy Module
    • 1. Introduction
    • 2. What Is A Brand?
    • 3. Examining Your Current Brand
    • 4. The Core of Your Brand
    • 5. Value Proposition
    • 6. Brand Character
    • 7. Brand Associations I
    • 8. Brand Associations II
    • 9. Building Your Brand
    • 10. Brand Touchpoints
    • 11. Communicating Your Brand Strategy
    • 12. Ongoing Brand Management
    • 13. Worksheets
    • Brand Strategy MP3 Downloads
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