- Module 1: Target Groups
- 1. Introduction
- 2. Identify & Organise
- 3. Dream Customer
- 4. Purchase Decision
- 5. Too Many Target Groups?
- 6. Basic Definition – B2B
- 7. Know & Understand – B2B
- 8. Basic Definition – B2C
- 9. Know & Understand – B2C
- 10. Needs & Benefits
- 11. Values & Beliefs
- 12. Where & How to Reach
- 13. Buyer Personas
- 14. Going Forward
- 15. Worksheets
- BONUS: Market Research!
- Target Groups MP3 Downloads