Let's untangle this marketing thing!

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  • What is this book all about?

  • Written to untangle the subject of marketing for small business and entrepreneurs

  • Specifically written for small business, entrepreneurs and non-specialists on the subject of marketing

  • Gives you a clear path through the marketing jungle

  • Covers the five main elements needed to build a powerful marketing program for business of any size and industry

  • Based on practical experience, yet firmly grounded in academic research

  • Practical, jargon free and allows you to put the principles to use in your business straight away and achieve results!

  • In this book you will learn

  • Why trying to sell to everyone is not a good idea and how to find the ideal target groups to focus on, to save time, effort and money

  • Why you really need to know your competition so you can help people choose you over them

  • How building a strong brand can supercharge your business, and why it’s not just for the big boys with huge budgets!

  • The four things that determine which marketing communication methods will be most effective for your business

  • What the ingredients of an effective marketing system are so you can start getting this whole marketing thing done!

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  • Dr. Andrea Pennington, Creator of Brand Who You Really Are: Hollywood's Media Success System and co-author of Heart to Heart: The Path to Wellness
    Finally someone has cleverly and concisely demystified marketing jargon and drawn a clear, easy to follow map to navigate your way to success. Thoranna's Marketing Untangled is an essential starting point for strategically planning your start-up jungle safari!
    Dr. Andrea Pennington, Creator of Brand Who You Really Are: Hollywood's Media Success System and co-author of Heart to Heart: The Path to Wellness
  • Runa Magnus, the Inspirational Personal Branding Speaker and Strategist, author of the book BRANDING YOUR X-FACTOR - RunaMagnus.com
    Her contagious passion shines through as she makes the concept of marketing actually accessible and understandable. A must read for any small business owner who seeks their business to excel.
    Runa Magnus, the Inspirational Personal Branding Speaker and Strategist, author of the book BRANDING YOUR X-FACTOR - RunaMagnus.com
  • Nicholas Haines, Creator of The Vitality Test and the co-founder of the Five Institute
    I know it doesn’t have the same ring to it, but this isn’t a map, this is GPS on steroids!
    Nicholas Haines, Creator of The Vitality Test and the co-founder of the Five Institute
  • Herdis Pala, MBA, Author, Speaker and Business Consultant - herdispala.com - Ridding the world of grumpy old people by sharpening your success, in work and life
    The mystery and fog that has always surrounded marketing in my mind has lifted. Marketing is now clear and interesting - and fun to apply to my own business! I'm looking forward to getting the next book by Thoranna.
    Herdis Pala, MBA, Author, Speaker and Business Consultant - herdispala.com - Ridding the world of grumpy old people by sharpening your success, in work and life

MAKE SURE YOU DON'T MISS THE FOLLOWING BOOKS IN THE SERIES:

Target Groups Untangled: The Small Business & Entrepreneur's Guide to Finding and Knowing Your Ideal Target Groups

Competition Untangled: The Small Business & Entrepreneur's Guide to Knowing Your Competition

Branding Untangled: The Small Business & Entrepreneur's Guide to Branding Your Business

Marketing Communications Untangled: The Small Business & Entrepreneur's Guide to Choosing the Right Marketing Communications Tools

Marketing Systems Untangled: The Small Business & Entrepreneur's Guide to Setting Up an Effective Marketing System

You Can Sign Up for Notifications at: thoranna.is/marketinguntangledseries 

 

About the Author

Thoranna K. Jonsdottir holds an MBA with Distinction from the University of Westminster in London. Thoranna’s many years of marketing and branding experience with global advertising, IT and finance industries led her in 2011 to create her own marketing consultation business for startups and small business owners.  It is her greatest passion to use her creativity and ingenuity in helping entrepreneurs to realize their potential and their dreams. Marketing Untangled—the first in an entire series of books on marketing strategy—is the culmination of Thoranna’s work. Find out more at thoranna.is/about and LinkedIn.com/in/thorannakristin

Read More of What People Have to Say About the Book at thoranna.is/marketing-untangled-endorsements

Also available from Amazon for Kindle and in Paperback!

Click here for the Kindle version:

Marketing Untangled: The Small Business & Entrepreneur's Map Through The Marketing Jungle (Marketing Untangled Series Book 1)

Click here for the paperback version:

[ Marketing Untangled: The Small Business & Entrepreneur's Map Through the Marketing Jungle BY Jonsdottir, Thoranna ( Author ) ] { Paperback } 2014

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  • Edda Sólveig Gísladóttir, MSc International Marketing, Manager Kapall Marketing Consultancy
    Can absolutely recommend this book for anyone who wants to know what marketing is all about. Marketing put forward in a simple and easy to understand manner and in a language anyone can understand.
    Edda Sólveig Gísladóttir, MSc International Marketing, Manager Kapall Marketing Consultancy
  • Fridrik R. Larsen, BBA, BS, MSC, Ph.D., CEO and owner of Larsen Energy Branding, Assistant professor at University of Iceland, President of The Icelandic Marketing Association
    The book is straight to the point and uses understandable language. ... it does show how confident the author is in explaining marketing in easy to understand terms. Furthermore, the author is unafraid to attack sensitive issues like for example stating bluntly that not all customers are good for the business."
    Fridrik R. Larsen, BBA, BS, MSC, Ph.D., CEO and owner of Larsen Energy Branding, Assistant professor at University of Iceland, President of The Icelandic Marketing Association
  • Ardis Armannsdottir, CEO of Skema and former Director of Marketing and Public Relations at Innovation Center Iceland.
    The greatest part is the entrepreneurial viewpoint used making it possible for almost everyone to understand the process and possibilities and thereby acquire the basic learning needed. High five for Thoranna and the new book, can’t wait to read the next one!
    Ardis Armannsdottir, CEO of Skema and former Director of Marketing and Public Relations at Innovation Center Iceland.

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