In a world full of me-too businesses, people will make their choice solely on price. If you don't want a price war on your hands, you need to be brave and stand out from the competition. Better quality, service, trust etc. are not enough and not a differentiation factor that your business can own and defend effectively.
Why? And how then should you compete? That's what you will find out in this little book!
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Go forth and be brave!
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